Introduction to AllCast Marketing and Productions:
Today marketers must build strategies for multi-screen campaigns that are responsive in design and will adapt to all devices, screens, platforms and browsers with the right message in the context of the platform being used. The dominant distribution platform for video, content marketing, public relations, press publicity, media messaging and advertising is now the internet – whether it is on billboards, televisions, radio, social media, news reels, mobile devices, in cars, on webinars and broadcast. Already the internet delivers the information and communications to all devices, including billboards. Soon internet deliver will be the major distribution network for all media, commerce, music and entertainment
It is imperative that the message design and distribution is strategically done – from web messaging, channel selection to deployment and follow up. AllCast systems and techniques optimize syndication, lead generation, sales funnels, conversion and continuity in all channels based on the specific needs of the company, as well as the target market in relation to its competition and opportunities. It is never a “one size fits all”. It is a highly personalized approach made to innovate and excel – to do it right for the occasion in a way that makes a world of difference.
AllCast implies all forms of casting, broadcast and web casts, wire cast and book cast – All casting onto any device or platform be it TV, desktop computers, mobile, browsers, radio and print.
AllCast marketing is also a membership site for clients and partners who wish to access restricted content.Membership is by invitation only.
