We call it multi-media and multi channel marketing. It is part of the AllCast marketing agenda to provide tools, strategies and technology to get the right message out to the rich places. As they say in this article “Today’s cross-channel challenges are comparable to making your way through a haunted house. Here are seven keys to surviving the ride.”
Source: Surviving The Cross-Channel Haunted House 10/26/2015
It;s fun article to read- Check out the 7 points it advises for the cross channel challenge
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