In this blog, Ambarish, cofounder and CEO of Blippar, gives us a birds eye view of the future in information systems, which he says will dwarf the impact of the internet: “Every day I see something I want to know more about, something I can experience at a deeper level, and share with my friends and family. I’m hardly alone in that; the average citizen of any connected country is an avid consumer, seeker, and sharer of information driving over 5.7 billion Google searches each day. But what happens when you see something you can’t describe? Or when you encounter something you can’t accurately communicate to a friend, let alone a search engine?”
The problem with today’s system he says is that “They restrict our ability to learn more about things we cannot describe with words.” The new technology which is still lingering in labs re visual. But very smart visuals. Imagine a world where systems know all about images and you can look for images based on emotive. Weird! – it does sound that way but in fact it is a huge leap forward. “Throughout history, our ability to express curiosity for the world around us has been limited only by the technology available.” And we are driven now by words.
As Ambrish and other like him are saying is that “words cannot express the reality of the entire human experience.” The human experience is largely driven by sight, as it has for millennia. “Unsurprisingly, eyeballs have always had a shorter path to the brain than any other sense. And, our ability to quickly derive information and make decisions based on visual data evolved far before our ability to understand language and invent the alphabet.”
New image recognition is on the way from the lap to the laptop and into you pocket. “wearable hardware, machine learning, and augmented/virtual reality have created an ecosystem capable of bringing us closer to a world in which information isn’t just at our fingertips, but accessible through every shape and form around us.”
Ambarish says this is the “Internet on Things” — It is he say “an environment in which information is autonomously accessed in real-time, immediately upon encountering and interacting with something in the world.”
He points out that the new IOT is not about isn’t about technology embedded in an object. Instead, he argues that “the object itself is the key that allows another platform to find and deliver associated data, unlocking relevant information and experiences.”
The new information world will be highly visually smart, but it is not limited to visuals, as all information is processed and integrated. visuals however will be paramour in presenting facts and in the future asking questions itself. keep tuned for more as we dive into the latest visual communications research.
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