Another sign that Social Media continues to erode broadcast. MGM Lionsgate respond by investing in Tubi TV http://0s4.com/r/CD02M8.
That why we say it is now AllCast not just broadcast, or social media but everywhere. Broadcast is not going to disappear it is going to expand and we will have many channels and platforms to post our message to. Advertiser are already discovering that it pays to use alternative media and they too are casting to all media. AllCast is the new way, it started with mobile now its everything.
AllCast Marketing 