Image is the New Reality

In our recent case study (last post) we show how a single image increased viewership by 1000%

This is the image that got attention:

girl diving like a submarine on island holiday
girl diving like a submarine on island holiday

 

Here is why

1. Pretty Girls still get our attention. Even women prefer pictures of girls most of the time
2. its say more about the feeling
3. it expresses freedom – joy – exhilaration of plunging below the water
4. people who may never think of taking a submarine tours, can fell what it might mean.
5. the pose is symbolic – arms back floating. bliss
6. it means island holiday, fun in the sea, relax in the water, discover the ocean – take a submarine tour

anything you can add?

As the case study says – it will change the way we use imagery.

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