Two weeks into being CEO at Expedia, Mark Okerstrom looks to ongoing growth, metasearch, Expedia’s culture and what he learned from his predecessor
Source: Expedia CEO Mark Okerstrom on learnings from Dara, continuing Expedia’s culture and global growth
Note PersonaHolidays.com Comment:
Its a treat to hear Mark Okerstrom say Personalization is the next frontier. We know its right on target with outstanding results from our pioneer application PersonaHolidays.com – It has increased engagement and call to action by 300% – check it out at the link.
Its now installed as an active live app for the Barbados Tourism Encyclopedia. We have discussion well on there way for several Canadian applications are are in discussion with a global new age OTA. Will keep you posted on this exciting venture. https://www.tnooz.com/article/expedia-ceo-mark-okerstrom-on-dara-expedias-culture-global-growth